On November 1st, the autumn "Ocean Fair" and the first Traditional Chinese Medicine Culture Market in Yantai City came to a successful conclusion at the East District of Yantai Traditional Chinese Medicine Hospital. This event was jointly organized by the Publicity Department of the Communist Party of Yantai City and the Yantai Municipal Health Commission, and was hosted by Yantai Traditional Chinese Medicine Hospital. With the theme of "Preserving the Treasures of Traditional Chinese Medicine and Serving the People with Professionalism", it integrated health services, cultural experiences, and fun interactive activities, attracting many citizens to participate. The event not only enhanced citizens' health awareness through fun interactive activities, but also established a diversified practical platform, injecting fresh vitality into the promotion and development of traditional Chinese medicine in Yantai City.

In his speech, Bao Wei, the Party Secretary and Director of the Health Commission of Yantai City and the Director of the Yantai City Administration of Traditional Chinese Medicine, stated that this event not only fully showcased the unique resources of marine traditional Chinese medicine in Yantai, but also provided an important platform for popularizing traditional Chinese medicine knowledge, advocating a healthy lifestyle, and enhancing the overall health literacy of the public. "I believe this grand feast of traditional Chinese medicine culture will further shorten the distance between traditional Chinese medicine and the citizens, strengthen the public's recognition and trust in traditional Chinese medicine, and inject new vitality into promoting the creative transformation and innovative development of Yantai's traditional Chinese medicine culture."

This event is not only a beneficial attempt to serve people's healthy lives, but also a vivid practice of integrating excellent traditional Chinese culture with modern life aesthetics. "Gong Haitao, the deputy minister in charge of daily work of the Party Committee's Publicity Department of the Communist Party of China Yantai Municipal Committee, director of the Municipal Civilization Office, and director of the Municipal Information Office, said in his speech that by combining 'Traditional Chinese Medicine Culture' with 'The Ocean Fair', and meticulously planning sessions such as expert health consultations, display and sales of authentic medicinal materials, and interactive visits to traditional Chinese medicine culture, these elements integrate culture, health, and consumption experience. This not only promotes excellent traditional Chinese culture but also enhances citizens' health awareness, and more vividly showcases the city's charm of 'Wondrous Coast, Valuable Yantai'."
Secretary Wang Yunqiang stated that this event is an excellent opportunity for the Yantai Municipal Traditional Chinese Medicine Hospital to comprehensively showcase its development achievements, service quality and capabilities, hospital appearance and facilities, and the spirit of the staff to the society. He is also confident that the event will be held with distinctive features, high standards, and a brand image. "In the future, we will lead all levels and types of traditional Chinese medicine medical institutions in the city to continuously improve the service capacity of traditional Chinese medicine and better meet the growing health needs of the people."

The culture of traditional Chinese medicine has a long history. And cooperation between educational institutions is an important force for promoting the inheritance and innovation of traditional Chinese medicine. At the event site, Yantai City Hospital of Traditional Chinese Medicine and Shandong Pharmaceutical and Food Vocational College jointly signed a cooperation agreement. Through this signing, they will work together and jointly advance the inheritance and development of traditional Chinese medicine, injecting new vitality into this cause.

The Yantai Traditional Chinese Medicine Hospital has signed medical alliance agreements with 17 medical institutions. The aim is to integrate regional medical resources, establish a scientifically reasonable hierarchical diagnosis and treatment system, enhance the medical service capabilities at the grassroots level, promote the effective downward transfer of high-quality medical resources to the grassroots, achieve resource sharing and efficient collaboration among medical institutions, and comprehensively enhance the overall efficiency of the medical service system. This is to effectively address the problem of difficulty in accessing medical care for the public.

Lin Lin, the representative of the medical alliance, a member of the Yantai Municipal People's Congress, and the president of Yantai Baishi Gastroenterology Hospital, stated in her speech that she believes with the joint efforts of all parties, the construction of the medical alliance will surely demonstrate significant effectiveness and make greater contributions to safeguarding the health and well-being of the people.

The medical activity held the establishment ceremony and拜师 ceremony for the grassroots famous traditional Chinese medicine practitioners' studios. 18 physicians presented flowers, submitted拜师 certificates and performed拜师 rituals to 9 traditional Chinese medicine experts. The teachers, in return, presented the students' certificates of gratitude and professional books, marking the beginning of a traditional Chinese medicine relationship where knowledge will be passed down "from generation to generation" through sharing and professional guidance.

Subsequently, with the joint presence of the attending leaders and the on-site crowd, the autumn "Ocean Fair" and the first Traditional Chinese Medicine Culture Market in Yantai City were officially launched. At the launch ceremony, a variety of wonderful performances such as instrumental ensemble playing and the joint singing and dancing of the hospital staff art troupe brought a cultural and visually appealing feast to the citizens.

After the opening ceremony was over, various activities were launched simultaneously on the spot: expert medical check-ups, experience of appropriate technologies, interactive question-and-answer sessions between science popularization experts and the public, Hanfu-themed garden tours with photo-taking opportunities, parent-child interaction activities, and on-site lottery draws.

After the opening ceremony was over, an eight-section qigong performance presented by Binzhou Medical University was staged on the stage. Many citizens followed along and imitated it, experiencing the charm of traditional health preservation exercises.

At the opening ceremony, the female students from Xiaoxiang Primary School Education Base of Traditional Chinese Medicine Culture Popularization of Yantai City Traditional Chinese Medicine Hospital presented a traditional Chinese opera performance titled "Selling Water". The clear singing voice and agile body movements won a continuous round of applause from the audience, allowing everyone to experience the unique charm of Chinese culture up close.

Eleven experts from departments such as Internal Medicine of Traditional Chinese Medicine, Traditional Chinese Medicine External Treatment, Dermatology and Cosmetic Surgery, Acupuncture and Moxibustion, Emergency Department, Orthopedics and Joint Diseases, Traditional Chinese Medicine, and Clinical Pharmacy took turns to present their speeches. They focused on common diseases in autumn and winter, beauty and weight loss, sudden accidents, and safe medication, using the most practical language to popularize health knowledge. Through visual and auditory enjoyment, citizens gained health knowledge.

To meet the comprehensive health needs of the citizens, the Yantai Hospital of Traditional Chinese Medicine has set up six thematic zones within its East District hospital premises: an on-site consultation and diagnosis area, a display area for the hospital's unique traditional Chinese medicine products, an interactive area for traditional Chinese medicine culture, a display area for herbal identification, a showcase for innovative products by college students and young professionals, and a display area for traditional Chinese medicine products from enterprises. These zones combine knowledge with practicality, offering everyone a "traditional Chinese medicine feast" that involves eating, viewing, playing, and even learning about health and self-care.

The free medical consultation is divided into two parts: the outdoor large-scale consultation area and the indoor gathering of renowned doctors. In the outdoor large-scale consultation area, medical staff from nearly 40 departments of Yantai City Hospital of Traditional Chinese Medicine are on duty. They cover various specialties from internal medicine to surgery, from gynecology to pediatrics, providing comprehensive health care services for the public. Many citizens have already lined up for a long time to wait for consultation. Facing the inquiries from the citizens, the experts patiently observed, inhaled, listened, and diagnosed, carefully analyzed and treated, and taught them practical health care skills step by step. "Today at the event site, I not only asked about my back pain, but also had the doctor check my old problem of palpitations. 'One-stop' solution for multiple health problems, saving time and effort!" Mr. Wang excitedly said.

The Xinglin Famous Doctors Gathering Area on the second floor of the Traditional Chinese Medicine Prevention and Health Care Service Center is extremely popular. Ms. Jiang, a citizen, brought her child to finish the consultation and was holding the treatment plan prescribed by the expert. Her face was filled with relief. "My child's constitution has always been poor. Usually, it's very difficult to get an appointment with an expert. Today, we could have a free consultation by the expert. I specially set the alarm to rush for the appointment. I finally got it today." This time, the Xinglin Famous Doctors Gathering Area gathered experts from famous hospitals in Beijing, such as Song Jian and Liu Honghong, as well as provincial-level experts such as Jiao Huachen, Zong Shoujian, and well-known experts from the Hongcheng area like Han Feng and Tan Song. There were also 14 other renowned experts including Zhang Jinbo, Song Qinfu, Yu Haiyuan, Du Tiemin, Li Shiqing, Sun Li, Xue Fei, Yang Chendong. A total of 200 free consultation slots were announced. On the day of the consultation, citizens queued up orderly under the guidance of the staff, and they truly benefited.

The Xinglin Famou was located in the hospital's showcase area for traditional Chinese medicine products. Various distinctive products such as traditional Chinese medicine tea, traditional Chinese medicine coffee, homemade prescriptions from the hospital, and traditional Chinese medicine sachets were neatly displayed, attracting many citizens to stop by and experience them. "Traditional Chinese medicine tea is common, but I've never tried traditional Chinese medicine coffee before. The taste is good, it's both refreshing and beneficial to health." After tasting the traditional Chinese medicine coffee, citizen Mr. Sun repeatedly praised it. At the event site, there was also a display area for identifying traditional Chinese medicine. Through interactive sessions such as identifying medicinal herbs and experiencing traditional Chinese medicine processing, citizens could learn about traditional Chinese medicine knowledge in an entertaining way. "I only saw packaged medicinal herbs in pharmacies before. Today, I touched the medicinal herbs myself and learned how to distinguish the quality. The gains are huge." Citizen Ms. Wang said.

The fun interactive segment further elevated the atmosphere of the event. Before the "Spin Disk and Darts for Body Type" game, the venue was filled with participants. Everyone actively participated by taking photos and engaging in the activities. After successfully participating, they could receive special gifts such as traditional Chinese medicine sachets, traditional Chinese medicine hair clips, and mugwort hammers. Additionally, at the event site, free herbal tea, medicinal pastries, and a free lottery draw were provided, allowing the citizens to experience the joy of traditional Chinese medicine culture in a cheerful atmosphere. "I used to think traditional Chinese medicine was far away. Today, I dressed my child in Hanfu, made an艾草锤， and visited various product displays at the school and enterprise. It was truly a unique market fair， and it was so interesting!" said Ms. Zhang.

In the future, Yantai Traditional Chinese Medicine Hospital will take this market fair as an opportunity to continuously build a brand for the dissemination of traditional Chinese medicine culture. It will also carry out more novel and rich forms of activities that benefit the public in the field of traditional Chinese medicine, integrating traditional medical wisdom into modern healthy lifestyles. This will further enhance the health and cultural literacy of the citizens regarding traditional Chinese medicine and provide continuous impetus for the construction of "Healthy Yantai".