2.Construction of environmental image system

The image of the hospital environment is the material carrier of traditional Chinese medicine culture and an important aspect of displaying and disseminating traditional Chinese medicine culture.In the construction of the environmental image system,the hospital fully embodies the purpose of the hospital,highlights the cultural characteristics of traditional Chinese medicine,adheres to overall planning,pays attention to the four principles of popularization,practicality,personalization,and aesthetics,attaches importance to the use of medical auxiliary functional space,and integrates ideological education,convenient services,health publicity,art viewing,cultural entertainment,and environmental construction.

Architectural appearance:Elegant and solemn modern architectural appearance.Between the emergency outpatient building and the ward building stands a large-scale theme sculpture of the doctor's concentration.The back is engraved with"Qihuang Fu",which explains the development history of the hospital in classical Chinese,so that the hospital's traditional Chinese medicine culture can be embodied through solid language.

Courtyard construction:In addition to the establishment of“Traditional Chinese medicine culture”as the main theme sculpture,a Chinese herbal medicine ornamental rest area with fragrant grass and elegant rhyme is built on the north side of the entrance of the outpatient building,and green plants are placed next to it to create a gurgling water and endless artistic conception;on the north side of the hall,there is a traditional Chinese medicine health hall,which contains various hospital preparations and display areas for traditional Chinese medicine nursing supplies,reflecting the unique elements of traditional Chinese medicine culture in the hospital.

Interior decoration:Cultural walls,art galleries,etc.are established.In the outpatient hall,waiting area,diagnosis and treatment room,waiting area,and corridors between buildings,nurse stations and corridors of various ward areas,a large number of exhibition boards,specialty disease posters,posters,etc.to promote the knowledge of traditional Chinese medicine are hung and placed,paying attention to the use of traditional Chinese medicine disease names and traditional Chinese medicine terminology,and the color matching is coordinated with the overall tone of the hospital and the regional service functions.Various pictures of traditional Chinese medicine are hung on the walls of the first and second floors of the preparation administration building,and paintings and photography works created by employees are hung on the third and fourth floors.Through furnishings,ornaments,calligraphy and painting,pictures,etc.containing elements of traditional Chinese medicine,the cultural atmosphere of traditional Chinese medicine is everywhere,reflecting the simple and elegant culture of traditional Chinese medicine.

Hospital logo:The hospital logo mainly includes the four basic elements of the hospital emblem,the hospital song,the standard hospital name,and the standard color system,and its application in signs,office supplies,promotional supplies,etc.The logo has the effect of integrating the spirit of the hospital,standardizing the behavioral culture,highlighting the visual personality,and enhancing the public impression.It is a basic component of the hospital's environmental image system.

Song of Yantai Hospital of Traditional Chinese Medicine:"Song of Qihuang"

Standard hospital name:Yantai Hospital of Traditional Chinese Medicine

Standard color system:dark green is used as the main tone

The hospital emblem,standard hospital name,and standard color system have been partially used in the hospital's signs,including guide signs,department signs,staff badges,etc.,and are also used in the hospital's office supplies,promotional supplies,and overalls.

Production of hospital cultural publicity materials:It is the basic work of hospital cultural communication,including billboards,official WeChat,official websites,electronic screens in the hospital,hospital publicity columns,etc.,making it a medium of communication between the hospital and employees,the hospital and the society,gathering people's hearts and shaping the image.